BBC investigation shows Avon expanding Russia operations – UK-headquartered cosmetics firm still making products outside Moscow and recruiting Russian sales agents during Russia’s ongoing war in Ukraine.
From: Euromaiden Press BY YURI ZORIA
Beauty giant Avon faces criticism for sustaining its Russian operations amidst Russia’s ongoing war in Ukraine. The BBC found that Avon continues to recruit sales agents and maintain production at a large facility in Moscow Oblast. The UK-headquartered company has been operating in Russia for three decades.
Since Russia started its full-blown invasion of Ukraine, the Yale School of Managementhas been tracking over 1,500 companies and found that over 1,000 have publicly announced they have curtailed operations in Russia beyond the minimum required by international sanctions, although some continue to operate there undeterred.
Known for its door-to-door sales model showcasing cosmetics and fragrances, the 137-year-old company has recently shifted towards physical stores and social media sales, according to BBC.
Avon factory continues operations
Avon, which started its Russian operations in the early 1990s, has achieved significant success and became the leading perfume brand in Russia, as per Avon’s website. The company established its Naro-Fominsk factory near Moscow in 2004, producing over 220 varieties of cosmetics and perfumes. Avon informed the BBC that the Naro-Fominsk facility now solely caters to the Russian market.
Voice of Ukraine 